How can I encourage clients to leave reviews on Google? Business owners get immediate insights about what’s working and what’s not and how improve things for new and returning customers. Google reviews offer a clear picture of the customer experience.With small businesses changing all the time - especially due to the pandemic - having new reviews with timely responses can help influence your listing’s relevance. In fact, Google Business Profile relevance is a top search ranking factor for Google’s algorithm. In addition to ensuring your company’s listing is updated with current contact information, operating hours and phone number, managing and responding to Google reviews is a factor Google considers within its search algorithm. According to Google Support, keeping your business location and information accurate and complete can help maximize your company’s visibility through SEO. Managing and responding to reviews helps SEO.Having positive, five-star reviews - or negative reviews - on your business account can significantly affect your business success. After all, Google accounts for 90 percent of all search engine traffic. Google reviews are a critical part of your online reputation.It’s no secret that local businesses with higher star ratings are more likely to attract new customers than those with a lot of negative customer feedback. According to one study, online reviews, such as those posted on Google Maps, Yelp, review sites and social media, offer social proof about a business and influence up to 93 percent of consumers’ purchasing decisions. Google reviews influence customer purchasing decisions.Other benefits of Google reviews include: There’s no question that Google reviews are important - they help small businesses drive growth and stand out in local search engine results.
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